Anita Roddick - 809 Words

2. How do you evaluate Anita Roddick’s management philosophy and style? How important a contribution did she make to the creation of The Body Shop? How important is her role in its ongoing management? Anita Roddick’s Management Philosophy amp; Style 1. PHILOSOPHY The 4 basic management functions of Planning, Organizing, Leading amp; Controlling can be analyzed in detail for drawing a picture of Anita Roddick’s Management Philosophy for The Body Shop. 1. Planning * First major obstacle since she didn’t know anything about the cosmetics industry or running a business * Sourcing products from around the world 2. Organizing * Knowledge of finances was unknown and her husband Gordon Roddick helped her with this†¦show more content†¦Eccentricity/Being different (Body Shop was positioned as a simple trading place rather than a sophisticated store) c. Bold/Radical (Supporting highly politically sensitive issues like environment conservation, animal testing, Third World economy job creation etc) d. Cared about people (Day care centers for employees) e. Risk Taking (Entered the communications-intensive US market with the same no-advertising strategy. However, her environment friendly business positioning was easily replicated by competitors like Estee Lauder and Revlon) f. High personal values (However, she herself says that this might have been a problem ‘...........I have never been able to Body Shop values from my own personal values’) g. Customer Focus (She says ‘†¦..The trouble with marketing is that consumers are hyped out†¦Ã¢â‚¬â„¢) All of these points to an inspirational/motivational and transformational leadership/management style with a focus on being different and innovative and at the same time holding humane values as the highest goal of business. Through the Body Shop she has used the ‘Environmental Product Differentiation’ Strategy to market the brand/product. Contribution to creation of Body Shop In 1976 an inexperienced Anita Roddick got tired of unsubstantiated management and The Body Shop claims of the cosmetics industry that their products couldn t deliver. She decidedShow MoreRelatedBroken Promises - `Aid Not Trade, a Play on the Body Shop `Trade Not Aid Slogan. Body Shop Gets the Aid in the Form of Native Images, Says Dr. Terence Turner. In Return, Natives Get Almost No Trade.2669 Words   |  11 Pages is a specialist on image rights. Pykati-re is an elder of Pukanu village, which along with Aukre village in remote northern Brazil, processes the oil. His image was featured in an American Express advertisement alongside Body Shop founder Anita Roddick. It was also used in publicity to raise funds in Europe to help the Kayapo. Village elders complain that much of that money never made it to the communities. Problems with the Kayapo have been simmering for years. In 1993, Body Shop was showeredRead MoreManagement and the Body Shop1476 Words   |  6 Pagesthe functions of management where the basics of planning, organizing, leading, and controlling apply to The Body Shop. In 1976 an inexperienced Anita Roddick got tired of unsubstantiated Management and The Body Shop claims of the cosmetics industry that their products couldnt deliver. She decided to make a decision that would change her life forever. Anita became a manager of her own small business in Brighton England. Selling the natural secrets found throughout the world; learned from extensiveRead MoreThe Body Shop, Corporate Social Responsibility Essay6824 Words   |  28 Pagesdistinct from it, although the main themes and issues will be drawn together to expose areas of concern and signpost future courses of action. Introduction The Body Shop International PLC is a global cosmetics company launched in 1976 by Anita Roddick and her husband Gordon, which was predicated on ethical principles and the values of environmental sustainability. Generally known as The Body Shop, the company has 2400 stores in 61 countries, two thirds of which are franchised, selling a rangeRead More Management And The Body Shop Essay1455 Words   |  6 Pagesthe functions of management where the basics of planning, organizing, leading, and controlling apply to The Body Shop. In 1976 an inexperienced Anita Roddick got tired of unsubstantiated Management and The Body Shop claims of the cosmetics industry that their products couldnt deliver. She decided to make a decision that would change her life forever. Anita became a manager of her own small business in Brighton England. Selling the natural secrets found throughout the world; learned from extensiveRead MoreThe Body Shop And The Beauty And Cosmetics Industry2407 Words   |  10 Pagesthevision to sustain in global arena with strong ethical values. Dame Anita Roddick, established a unique example of entrepreneurship in 1976 when she initiated the operations of The Body Shop in Brighton, England. When Anita began her journey, little did she imagine The Body Shop would grow into Global Business with thousands of stores spread across the world.(The Body Shop International Plc., 2014). Moreover, Anita Roddick nurtured The Body Shop with the intension to run campaigns against humanRead MoreThe Body Shop International627 Words   |  3 PagesStudent 5010 South Robertson St. New Orleans, Louisiana 70115 (908)-752-2924 January 20, 2015 Anita Roddick, Founder: The Body shop International PLC 2001 Re: Case C: Chapter 8: The Body Shop International: An Introduction to Financial Modeling, Years 1 – 3 Observed Value of The Body Shop International as of February 28, 2004 = 2,000,000 GBP Dear Mrs. Roddick: As you requested, I have forecasted pro-forma statements and ratio analysis factors of The Body Shop InternationalRead MoreThe Body Shop ( Tbs )1478 Words   |  6 Pagesresponsibility, TBS offers wide range of naturally-scented, high quality of cosmetics and skincare. The business of business should not just be about money, it should be about responsibility. It should be about public good, not private greed. (Roddick, 2009). TBS attracts customers that are not just demanding for high quality and the value of the product, but also able to identify the importance of environmental responsibility. As TBS flag environmental values and subsequent targeting, customerRead MoreA Call For Action By Anita Roddick1648 Words   |  7 PagesA Call for Action Anita Roddick, founder of the Body Shop relates, The business of business should not be about money. It should be about responsibility. It should be about public good, not private greed† (Selko, 2015). Very often when one thinks of the image and mantra of today’s corporate culture in American, one may visualize the character, Gordon Gekko, a fictional character in the 1987 film Wall Street who espoused the belief that, â€Å"Greed was good† and â€Å"The new law of evolution in corporateRead MoreThe Body Shop3891 Words   |  16 Pagesproducts under various categories, which include skin care, bath and body, hair care, products for men, make up and home fragrance products. The Body Shop’s headquartered are located in Littlehampton, England, and was founded by the late Dame Anita Roddick. The Body Shop is now part of the LOrà ©al corporate group since March 2006. The Body Shop is well known for its social and environmental values and campaigns. An example is the community trade reflecting its avowed practice of trading with communitiesRead Morecase study 3 Essay examples839 Words   |  4 Pagescommunity (ies), the environment, shareholders, vendors, franchisees. Assess how Anita did in serving each of these constituents after going public. Be specific. Its constituents after going public altered from the time The Body Shop just started. After going public, its employees are not hired directly by founder herself but her franchises owner. By appointing a head franchisee in each major national market, Roddick was able to concentrate on the development of new product lines and the company’s