Sustainable Marketing Plan Assignment Example | Topics and Well Written Essays - 3000 words

Sustainable commercialiseing Plan - Assignment ExampleTarget Market Samsung Electronics has strategized its readyet offerings through the defining of a new target base comprising of fashionable, tr ratiocinationy and high mannequin consumers. Prior to such the fraternity mainly focused on creation of value products that would foster the consumer illuminate better bore at affordable prices. However the gaining of a new target base has enabled the company to focus on the production of fashionable and premium products in order to meet their bring upd desires. Samsung Electronics eyeball the new consumer base as fashionable and filled with curiosity and a sense of adventure to find out the new (Rowley & Paik, 2009, p.63). General Strategy The general strategy of Samsung Electronics and that of the Samsung Group in total mainly centres virtually three parameters. Firstly the company management focuses on r eat upering high class innovation in its products and thereby empowering the internal people to work on the same. Secondly the company similarly works to curb large scale diversification in regards to both its products and business sectors. Thirdly the company through empowering individuals helps them to attain and go for newer opportunities and thus to develop both professionally and personally (Samsung-a, 2010). Triple Bottom Line Goals moolah Today most of the companies are practising the sustainability measures to gain a competitive advantage. Samsung Electronics by making a mark in the sustainable factor can create a competitive advantage. Developing environmentally products and improve customer satisfaction would eventually lead to profit as consumers are also demanding products which are environmental friendly. The company can also maximise the corporate value by sound economic activities and enhance profit for the organisation. People The company needs to educate the consumers in regards to the production of premium gadgets incorporating hi gh end technology. Awareness created amongst the people through print and visual advertisements helps in enhancing their desire to procure high end products. Samsung Electronics should also work to engage the supplier groups and employees to render products to the consumers that would be reliable and innovative to suit their quality needs. Samsung Electronics can also work in the development of electronic schools and training centres to help attract tender and innovative minds in their operations. Planet Samsung Electronics in its endeavour to enhance the dimension of reliability and quality is also required to work on the dimension of carbon footprint. The carbon footprint would help the company shack the amount of carbon usage in regards to the companys and its supply chain groups operations. This method would help the company reduce the amount of carbon usage and emission and thus promote a greener environment. Further the company also needs to enhance the use of recyclable ma terials in its production of gadgets to help enhance its accountability to nature. Stakeholder Analysis