Thursday, February 28, 2019
Dreamliner: Time, Budget and Project Performance Analysis Essay
1 Introduction.1.1 In developing the Boeing 787 Dreamliner, Boeing executive managements sign finalitys and jut out management strategies did not control the four major measurements of declare oneself success time, budget, performance and client acceptance (Pinto, 2013, pp. 35,36). This report analyses the methodology and get a line management decisions that conduct to a lying-in crisis and risk to Boeings reputation.2 Boeing history.2.1 Boeing Aircraft Corporation, with a heritage of aircraft human body, manufacture and assembly, dates back to July 1916 (Boeing, 2004). Recent aircraft including 737, 747, 767, and 777 are totally constructed, assembled and supported by Boeing (Boeing, 2014). 2.2 Boeing commercial aircraft division is a successful aircraft manufacturing caller-up with a proud history of in-ho give design and manufacture (Boeing, 2014).3 un utilize aircraft requirement.3.1 Competition from Airbus, with its increase in market share through the 1990s to marke t share leader in 2003 (Hoiness, 2006), led Boeing to decide that a mid-sized, long range aircraft was required for current and emerging markets. Boeing committed to a new aircraft line, the 787 Dreamliner (Hoiness, 2006). A significant technology advance to carbon character reference composite fuselage and wing construction with advanced engine technology would develop to reduce fuel burn by 20%, and would provide a better operational experience for airlines and their customers (Boeing Aircraft Corporation, 2014).4 Outsourcing and equal overruns.4.1 Boeing outsourced approximately 70% of growth and production toother companies in an attempt to reduce development time and costs (Denning, 2013).4.2 Early project management decisions to move out from the Boeing model of in-house design and manufacture (Boeing, 2014), to a model of out-sourcing large subassemblies and fortune sections to around fifty gradation 1 partners (Boeing Company, 2013), would prove disastrous in estimati ng development costs (Ostrower & Lublin, 2013). Boeings reliance on Tier 1 companies to complete assembly integration, control Tier 2 and Tier 3 providers and decide problems in design aspects, led to cost and schedule overruns (Denning, 2013).4.3 sign budget estimates from Boeing set the 787 costs at about $5 trillion (USD). Ostrower stated Barclays Capital conservatively estimates the program ended up be around $14 billion (USD), not including the penalties Boeing has had to pay customers for late deliveries (Ostrower & Lublin, 2013) and aircraft cancellations (Bloomburg News, 2012).4.4 The monetary differentiate suggests that Boeing and the 787 project management team did not fully agnize the complexities of out-sourcing (Goatham, 2014). In a January 2011 speech at Seattle University, Albaugh is quoted as having said We played out a lot more money in trying to recur than we ever would have spent if wed tried to keep the recognise technologies closer to home (Calleam Consu lting Ltd, 2013).5 Project Leadership5.1 The Boeing Leadership project team did not understand the complexity of the Tier structure (Tang & Zimmerman, 2009). In adopting the Tier assembly approach the leadership team should have used logistics and supply chain management specialists (Denning, 2013).5.2 Implementation of management strategies to cope with theatrical role suppliers is paramount. In a Boeing publication Hart-Smith recognised the risks in out-sourcing and assembly without sufficient design control. He stated that in order to minimize authority problems, it is necessary for the Prime contractor to provide on-site, quality management, supplier-management, and sometimes skilful support (Hart-Smith, 2001).5.3 The project leadership team failed to ensure each supplier received adequate design information to implement its part of the project (Tang & Zimmerman, 2009). This demonstrated they did not provide effective leadership nor sufficient dialogue (Pinto, 2013, p. 133) .6 Design control6.1 Without fully understanding the complexities or difficulties in introducing a new design, and without a developed set of requirements and detailed design control, project difficulties and delays are inevitable (Denning, 2013). Other companies, for example the Toyota Motor Company, use out-sourcing successfully to trusted companies with a high degree of product design control as a method to reduce costs in production (Denning, 2013).6.2 The Boeing model adopted was to spread the design and development to suppliers on a global scale with costs met by suppliers (Ostrower & Lublin, 2013). A dodge such as this should have been tightly controlled from the outset. Without this control, difficulties in assembly and ill-fitting split requiring redesign added to the delays experienced by the project (Denning, 2013), with hundreds of Boeing engineers sent to various companies to solve technical problems (Tang & Zimmerman, 2009).7 Communication and Cultural Risk.7.1 Boeing management opted to control Tier 1 and Tier 2 integrators and their suppliers using a computer network based system, Exostar (Denning, 2013). This system intended to provide supply chain and logistics visibility and real time monitoring to control process, development, time and cost. Due to ethnic differences and trust issues with this system, accurate and timely information was not entered by integrators and suppliers (Denning, 2013).7.2 A Failure to understand the cultural differences with international companies and suppliers, by both integrators and Boeing management, provides evidence that the project did not adequately consider organizational culture or fully understand its effects (Pinto, 2013, p. 79).7.3 If Boeing had relied on their own tribal fellowship culture, rather than outsourcing to other organizations, the cultural and communication risks would have been reduced (Reuters, 2011).8 Stakeholder management.8.1 Knowledge of stakeholder cogency, strengths, and behavio urs should be part of successful project management (Pinto, 2013, p. 58). Boeings leadership failed to appreciate that Tier 1 integrators did not have thecapability to control the supplier nor the supply chain (Tang & Zimmerman, 2009).9 Conclusion.9.1 Boeings decision to outsource the design and manufacture of the Dreamliner, along with the introduction of new technology, led to lengthy project delays and additional expenses (Ostrower & Lublin, 2013). Poor communication from the Boeing leadership team, along with cultural misunderstandings, led some key suppliers to mistrust the control systems. Cost overruns, schedule delays and supply chain issues all led to this project helplessness to meet established goals within estimated parameters of cost, schedule, and quality (Pinto, 2013). 9.2 Modified management strategies were utilise to correct design flaws, provide technical and quality systems support at vast cost (Denning, 2013). These actions have contributed to a project turnaro und with change magnitude orders (Boeing, 2014).BibliographyBloomburg News. (2012, 08 23). Daily Herald Bussiness. Retrieved 03 16, 2014, from dailyherald.com http//www.dailyherald.com/article/20120823/business/708239912 Boeing. (2004). The Boeing Log Book 1881-1919. Retrieved 03 18, 2014, from news report http//www.boeing.com/boeing/history/chronology/chron01.page Boeing. (2014). Boeing commercialised Planes. Retrieved March 8, 2014, from http//www.boeing.com/boeing/commercial/products.page Boeing Aircraft Corporation. (2014). Boeing 787 Dreamliner Provides New Sollutions for Airlines, Passangers. Retrieved 03 15, 2014, from Boeing http//www.boeing.com/boeing/commercial/787family/background.page Boeing Company. (2013). 787 Whos Building the 787 Dreamliner. Retrieved 03 16, 2014, from New Airplane http//www.newairplane.com/787/whos_building/ Calleam Consulting Ltd. (2013, 02 3). Boeing Commercial Aeroplanes. Retrieved 03 22, 2014, from Why Projects Fail http//calleam.com/WTPF/?p= 4617 Denning, S. (2013). What Went Wrong At Boeing? Retrieved March 8, 2014, from Emerald insight http//www.emeraldinsight.com.libraryproxy.griffith.edu.au/journals.htm?articleid=17086954 Goatham, R. (2014). Why Projects Fail Boeing Commercial
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