The Marketing Environment and Market Analysis

Week 3 Case Study: The Marketing environs and Market Analysis Watch the case study tv set authorise The Australian Music Industry and apply your planetary familiarity of the unison industriousness in answering the following questions (these should be completed prior to class). 1. What are the key microenvironmental trends affecting the line of merchandise effort? devote consideration to customers / clients, dieners, and competitors. * Customers: Sales are the biggest go bad to keep the medicinal drug industry running. So customers are acting an important role to affect the music industry every(prenominal) they keep purchasing or not. * Partners: As the well population of technology. Many new partners are showing up this slightly years, such as iTunes A digital platform for customers to defame music online. Besides, YouTube A video website that can help artists to sheath out their music all round the world in a second. All those things can help people to compass in touch with music easier than before, it creates a confirmative substance to music industry. * Competitors: Customers become smarter and smarter because the go against education and well-disposed environment, the standards that music industry is required, are become higher and higher.

Moreover, people score often of methods to relax themselves instead of music, for example, Movie Theatre, digital social entanglement platform. The entertainments around us are become better and much choices. 2. What are the key macroenvironmental trends affecting the music industry? Give consideration to political, economic, socioc! ultural, technological, and legal factors. * Sociocultural and political after stepping in the 21st century, people are known more around the world, we understand and respect different cultures and religions. As a consequent for music industry, their customers are not limiting in unrivalled area but become international. Thats a positive trend affecting the music industry. * Economic The gross sales issuance of entertainment industry always depends...If you want to compress a full essay, order it on our website: OrderCustomPaper.com

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